To the untrained eye it looks kind of like one of those surfer dudette type bags, the ones that the hip young happening people may carry.
But inside it lurks a dark secret. Wool! And needles!! Yes, it's the perfect size for a KNITTING BAG!!! I'd be banned from Newquay if anyone found out, so keep it under your knitted hat.
And I'm working on something new. Three guesses.